I BUILD WEBSITES THAT MAKE YOUR
I'm Graeme. I build business websites and online stores from Pretoria, and custom software when an off-the-shelf site isn't enough. One founder amplified by AI. Fixed prices, signed scope, and every line of it yours at handover.
Your website is probably costing you customers right now
Most South African businesses lose leads every day to slow websites, invisible search rankings, and security gaps they never knew existed.
See how I fix thisVisitors won't wait
Slow pages bleed leads. By the time a heavy site finishes loading, your prospect is already reading a competitor's offer.
Your competitors rank higher
Poor technical SEO and thin content push you further down with every algorithm update.
One breach costs everything
Outdated plugins and weak authentication leave your data exposed. POPIA penalties are real.
Launch sooner. Fewer surprises. Better results.
AI multiplies what I can deliver solo, so your project moves at team speed with founder-level attention.
Free intro call
Page load speed
Code ownership
Account managers
What I build
The right solution matched to your stage of business.
Websites that rank
Wix Studio sites for SA businesses that need to be found. Fixed price, signed scope.
- SEO-first for local search
- Launch sites to authority builds
- Mobile-first, fast-loading
Stores that sell
Shopify storefronts for SA businesses, from first product to 150+ SKU catalogs.
- Fixed-price builds, signed scope
- Catalog migration priced per product
- Big catalogs start with an Audit, not a guess
Care, hosting & rescue
Already have a site? I maintain it, host it, secure it, or rescue it. WordPress emergencies welcome.
- Care plans: updates, backups, and changes handled
- Managed, monitored hosting
- Malware removal, 30-day re-infection warranty
Need custom software: a web app, a dashboard, an integration? That work starts with a paid technical Audit, so the quote is built on facts instead of optimism.
Not sure what you need? That's a solvable problem.
When the outcome's clear but the path isn't, I don't guess and I don't pad a quote to cover the unknowns. I run a paid technical Audit. It's a proper diagnostic of your site, store, or app, and you walk away with a written plan, prioritised fixes, and one fixed price. You stop wondering whether you're about to overpay for the wrong thing, and start knowing exactly what you're buying, before a line of code is written. Go ahead within 30 days and 50% of the Audit fee comes off your build.
What I've shipped
Real projects. Real results.
Rollaway
Opened a new direct-to-consumer sales channel nationwide.
MetPrep Engineering
Unified 3-brand engineering group under one digital ecosystem.
Fithari
Credible multi-sector enterprise identity for investors and partners.
Fabian ELITE
Converts website visitors into booked trial sessions.
Why businesses trust a solo founder over an agency
"I don't hide behind a team. When you hire The Design Hammock, you get me, from first call to final deploy."
Ready to see what's possible?
15 minutes. No obligation. Just a conversation about what you're building.
Explore the development process or browse recent projects.
Common Questions
I'm a founder-led studio in Pretoria, South Africa, building websites, online stores, and custom software for South African businesses. Websites on Wix Studio and Shopify online stores are my core, and because I'm a full-stack engineer, I can take a project all the way to a custom web application built on React and TanStack.
Every project is quoted as one fixed price against a signed scope. No hourly meters, no surprise invoices. I don't publish price lists because no two projects are the same; you get your number on the free 15-minute fit call or in the written proposal, before you commit to anything.
You do, 100%, transferred at handover once the project's settled. Your domain, hosting or platform subscription, and analytics accounts are registered in your name from day one, and there's no vendor lock-in.
I'm based in Pretoria, South Africa, and I work with clients nationwide. It's a by-appointment studio that runs on WhatsApp, email, and calls, so your location isn't a constraint.
I work Monday to Friday, 08:00–16:00 SAST, with weekly progress updates by WhatsApp and email so you always know where things stand.
Tell me about your project through the short form on the Start a Project page. It's the front door for every enquiry, even if we've already chatted on WhatsApp. I'll review it and point you to the right next step: a free fit call, a fixed-price proposal, or a paid technical Audit.