I BUILD WEBSITES THAT MAKE YOUR
I'm Graeme — web design and custom software from Pretoria, one founder amplified by AI. Launch sooner, and own every line of code.
Your website is probably costing you customers right now
Most South African businesses lose leads every day to slow websites, invisible search rankings, and security gaps they never knew existed.
See how I fix thisVisitors won't wait
Slow pages bleed leads. By the time a heavy site finishes loading, your prospect is already reading a competitor's offer.
Your competitors rank higher
Poor technical SEO and thin content push you further down with every algorithm update.
One breach costs everything
Outdated plugins and weak authentication leave your data exposed. POPIA penalties are real.
Launch sooner. Fewer surprises. Better results.
AI multiplies what I can deliver solo — your project moves at team speed with founder-level attention.
Free intro call
Page load speed
Code ownership
Account managers
What I build
The right solution matched to your stage of business.
Websites that convert
WordPress, Shopify, and custom-built sites for SA businesses ready to own their market.
- SEO-first for local search
- E-commerce with conversion focus
- Mobile-first, fast-loading
Platforms that scale
React and TypeScript apps for startups focused on conversion, retention, and growth.
- Idea-to-launch MVPs and SaaS
- API-first architecture
- Legacy platform migrations
Everything else
Mobile apps, agile coaching, and rescues of half-finished builds.
- iOS & Android apps (KMP)
- Agile coaching & delivery
- Rescue & fix projects
What I've shipped
Real projects. Real results.
Rollaway
Opened a new direct-to-consumer sales channel nationwide.
MetPrep Engineering
Unified 3-brand engineering group under one digital ecosystem.
Fithari
Credible multi-sector enterprise identity for investors and partners.
Fabian ELITE
Converts website visitors into booked trial sessions.
Why businesses trust a solo founder over an agency
"I don't hide behind a team. When you hire The Design Hammock, you get me — from first call to final deploy."
Ready to see what's possible?
15 minutes. No obligation. Just a conversation about what you're building.
Explore the development process or browse recent projects.